Brief:
Design a New Arrivals Window Display that reflected the true all American roots and personality of the brand.
This was my very first project after joining at Levi Strauss India. While doing my research on Levi's and it's rich history through Pop culture, media and advertizing I chanced upon this retro poster that was designed for a fashion jeans line introduced in 1973. The tag line of the poster was 'Fresh Produce' and that's where the inspiration came for my window concept.
It was an unconventional take on a Fresh Arrivals window.
The Window Display
