True Blue, Brigade Road, Bangalore

To Design and Develop all V.M. Elements for the Brand True Blue, keeping the Brand's identity into consideration. True Blue is a premium menswear apparel brand that captures the imagination of a nation that knows where it comes from and is proud of where it is headed. With its modern silhouettes, unsurpassed quality and attention to detail, every True Blue product is created to meet the fashion choices of the progressive global Indian. True Blue Launched it's first store in Bangalore.

True Blue, Brigade Road Bangalore 

The Brigade road store was the brand's second store launch. 
I worked on the two month project which involved designing the overall VM identity, look and feel for the first two launch stores in the country for True Blue.  
Concept & Design for the Window Display 
Customized Mannequin Design & Development 
In - store focal point display that highlights signature products in an eye catching way
Brand and Collection Inspirations

Creation of product zones & creative Merchandise display ideas
Visual frames that aid story telling for each section of the store
Props that are inspired by each collection's origin and materials. 
↑Back to Top